GBUS 885: Schedule

e-Markets

Assignment Questions

Click here to take the survey for this class.

Please see below for your assigned reading. You are not responsible for all three cases, just the one noted below. You can access each paper from the main schedule page as well.

Section A

A - Goode, read "CATEX"
Hayes - Palacios, read "Island"
Paranhos - Z, read "Hambrecht"

Section B

A - Green, read "CATEX"
Harris - Neto, read "Island"
Nikitchyuk - Z, read "Hambrecht"

Section C

A - Hunter, read "CATEX"
Jekal - Sewell, read "Island"
Shrank - Z, read "Hambrecht"

These study questions apply to all three readings.

What created this market opportunity?

What are the comparative advantages and disadvantages of the Internet startup relative to existing players?

What is the value proposition for the various members of the Value Chain? (What do they have to lose? What do they have to gain?)

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