Class 10


Ford e-Business Strategy

Assignment Questions

 

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1.    What sort of person would buy a car on the Web?
       Why would they?  How important will this segment become?
       Does this segment become more or less loyal to the manufacturer?

2.    Blown to Bits argues that the dealers will be deconstructed.  What
      sorts of new businesses might take their place?

3.    Is the "New Hub" (the new joint purchasing company) a "bonus for
       suppliers?"  Is it about growth, simplification, and speed...or is it
       just a ploy to squeeze the suppliers some more?  In the end, will the
       suppliers be squeezed?

4.    If AutoXchange is the key to fast mass customization and integrated
       supply chains, why would Ford join the venture with GM and Daimler?
      Why are they readying it for sale?

5.    What would you be doing about Ford and the New Hub if you were a 
       first-tier or second-tier supplier?  Independently of the New Hub, how
       could a large supplier use the Internet to protect itself against the power
       of Ford and GM?

 

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