GBUS 885: Schedule

Session Schedule

**e-Business I is the prerequisite for e-Business II. All pre-course materials
assignments are only for e-Business I.

Second Year Calendar (Fall 2000-Spring 2001)

e-Business I

**Click on the class number to access materials**

Class 1:

Webonomics I

Online, pre-course work

Due Date: July 24

(eQuiz)

Live Date: June 15

Class 2:

Technology I

Online, pre-course work

Due Date: July 24

(eQuiz)

Live Date: June 20

Class 3:

Web Traffic and Media Metrics

Online, pre-course work

Due Date: August 14

(eQuiz)

Live Date: June 30

Class 4:

Lifetime Value Calculations

Online, pre-course work

Due Date: August 14

(eQuiz)

Live Date: July 17

Class 5:

Book Review

Online, pre-course work

Due Date: August 28

*Note that the first five sessions are pre-course materials. You can complete this work online at your convenience, prior to the start of the course (e-Business I).

CLASS PREPARATION: We encourage you to meet in study teams to discuss e-business classes. You should not, however, discuss an upcoming case with students who have already benefited from a discussion of that case. In other words, you should not get help from fellow students in other e-business sections who have already discussed the case. We trust you can see the logic for this policy.

Section:

A
Class 170

B
Class 170

C
Class 170

**Click on class no. for assignment questions.

*Tentative Schedule (some dates subject to change)

Early/Late Week Class Time:

E 10:00

E 11:45

L 10:00

READINGS:

Class 6:

Webonomics and Business Models

Reading: Jeffrey F. Rayport, "The Truth about Internet business models," Strategy+Business, Issue 16, 3rd Quarter, 1999.

8/29

8/31

Class 7:

e-Business Transformation I:
"Business-to-Consumer"

Case: Progressive
Case: Insweb

8/30

9/1

Class 8:

e-Business Transformation II:
"Business-to-Business"

Readings:
"The Global Networked
Business: A Model for Success"

9/4

9/7

Class 9:

Supply Chain Coordination

Beer Game

9/11

9/13

Class 10:

Supply Chains & Marketing channels on the Web

Case: Ford e-Business Strategy

Reading:
Steve Kaplan, "E-hubs: The new B2B marketplaces," Harvard Business Review, May/June 2000. (view this in paper copy, or click here)
"Ford's Model E" Forbes, 7/17/00)

9/12

9/14

Class 11:

Clicks and Bricks

Case: Online Grocery

Reading: Ranjay Gulati and Jason Garino, "Get the right mix of bricks and clicks," Harvard Business Review, May/June 2000.
*copies available outside FOB 113

*NEW LINK:
Update --ShopLink Process

LAST MILE DELIVERY
*NEW LINK

9/18

9/21

Class 12:

Technology Strategy

Case: GM Onstar (UPDATED ON SEPTEMBER 8th!!!!)

Reading: Kevin Werbach, "Syndication: The emerging model for business in the Internet era," Harvard Business Review, May/June 2000.
*copies available outside FOB 113

9/19

9/22

Class 13:

e-Markets

Cases: CATEX / Island / Hambrecht and Quist

**Please click "Class 13" to see which case you are responsible for. You do NOT have to prepare all three.

9/25

9/27

Class 14:

Convergence

AOL/Time Warner

Reading:
"These Guys Want it All" and "AOL+TWX=???," Fortune, 2/7/00
**Check it out: feedroom.com

10/2

10/5

Class 15:

Entertainment & Summary

Reading:
Charles C. Mann, "The Heavenly Jukebox," The Atlantic Monthly, September 2000.

We will discuss Napster and MP3 for about 20 minutes, then spend 40 minutes reviewing the course and preparing for the exam, then set aside the final 20 minutes for course evaluations.

10/10

10/6

The Final Exam will be a take-home. It will be handed out on October 10 (in class to sections A and B and in the mailboxes of students in section C). It will consist of a short case providing the context for several medium-answer questions. It will be open book and notes. You will have 4 contiguous hours to complete the exam. It will be a pledged, individual exam. It will be due back before 5pm on the last day of exams, October 16. You may turn in the exam to the appropriate section box outside FOB 113. (Boxes will also be available in the library over the weekend.)

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