Samuel E. Bodily
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Selected Publications

“Organizational Use of Decision Analysis,” chapter completed October 2004, to appear in Making Hard Decisions, 3rd Edition by Robert T. Clemen and Terrance Reilly, Duxbury Press, Belmont CA.

“Real Options,” chapter completed October 2004, to appear in Making Hard Decisions, 3rd Edition by Robert T. Clemen and Terrance Reilly, Duxbury Press, Belmont CA.

"I Can't Get No Satisfaction: How Bundling and Multi-Part Pricing Can Satisfy Consumers and Suppliers," (with Rafi Mohammed), Electronic Commerce Research, to appear Vol. 6, Issue 2, 2006.  Also published in Proceedings of 6th International Conference on eCommerce Research, Dallas, October, 2003.

“Strategic Indicators of B2B eMarketplace Financial Success,” (with Tim Laseter), Electronic Markets (14:4) 2004.

“Not Walls, Windows! Capture Value in the Digital Age,” (with Sankaran Venkataraman), Journal of Business Strategy, May/June 2004.

“Risk and Reward at the Speed of Light:  A New Electricity Price Model,” (with Michel Del Buono),  Energy and Power Risk Management, September 2002.

“Preparing our Students to be News Vendors,” (with Phillip E. Pfeifer, Robert L. Carraway, Dana R. Clyman, and Sherwood C. Frey, Jr.), Interfaces, November-December 2001, pp. 112-122.

“What Enron Did Right,” (with Robert F. Bruner), Wall Street Journal, November 19, 2001, p. A20 (op-ed article).  Click to read article

“Structured Risk Management: Filling a Gap in Decision Analysis Education” (with Kenneth Chelst), Journal of the Operational Research Society, Vol. 51, No. 12, pp. 1420-1432, 2000.   

“Introduction: Strategy Modeling and Analysis,” (with Elizabeth O. Teisberg) Interfaces, Nov.-Dec., 1999. 

“A Dialogue Process for Choosing Value-Creating Strategies,” (with Michael S. Allen), Interfaces, Nov.-Dec., 1999.

Quantitative Business Analysis: Text and Cases. Irwin/McGraw-Hill, 1998 (with R.L Carraway, S.C. Frey, and P.E. Pfeifer).

Integration into the World Economy: Companies in Transition in the Czech Republic, Slovakia, and Hungary. (with L.E. Grayson) European Business Journal, 10(4), 1998, and in book Europe Beyond 2000, Whurr Publishers, 1998.

"Teaching MBA Quantitative Business Analysis with Cases," Interfaces, Volume 26, No. 6, November-December, 1996.

Quantitative Business Analysis Casebook, Irwin, 1996 (with Robert L. Carraway, Sherwood C. Frey, Jr., and Phillip E. Pfeifer).

"Perishable-Asset Revenue Management: Generic and Multiple-Price Yield Management with Diversion," Omega, Vol. 23, No. 2, 1995 (with Lawrence R. Weatherford).

"Modeling the Customer Arrival Process and Comparing Decision Rules in Perishable-Asset Revenue Management Situations," Transportation Science, Vol. 27, No. 3, 1993 (with Lawrence B. Weatherford and Phillip E. Pfeifer).

A Taxonomy and Research Overview of Perishable-Asset Revenue Management: Yield Management, Overbooking, and Pricing, Operations Research, Sept.-Oct. 1992 (with Lawrence Weatherford).

Introduction: The Practice of Decision and Risk Analysis, Interfaces, Nov.-Dec. 1992.