ROBERT F. BRUNER
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Case Studies by Robert F. Bruner
 Robert Bruner is author, co-author or supervisor of 425 items of teaching material, including 276 case studies, and technical notes, 12 video case supplements and 137 teaching notes, and four editions of Case Studies in Finance: Managing for Corporate Value Creation (1990, 1994, 1999, and 2002, Burr Ridge: McGraw-Hill/Irwin) in which a number of these cases appear. Click here to view a full list of Bruner's cases. You may also view this list in pdf format.

Published Articles by Robert F. Bruner
 Under U.S. Copyright law, it is permissible to make one copy of a copyrighted article for your personal use. Please respect this law. Single copies of most of these articles are available below. For multiple copies, please contact the publisher.

Articles Published Under Peer Review (in chronological order)

  1. “The Gains to Bidding Firms from Merger,” Journal of Financial Economics 11(1983): 121-139, with Paul Asquith and David W. Mullins, Jr.

  2. “The International Debt Crisis and Bank Security Returns in 1982,” Journal of Money, Credit and Banking 19(1987): 46-55, with John M. Simms, Jr.

  3. “Merger Returns and the Form of Financing,” Proceedings of the Seminar on the Analysis of Security Prices 34(May 1987):115-146, with Paul Asquith and David W. Mullins, Jr.

  4. “Yield Premia on Leveraged Buyout Debt,” Southern Business Review, 13 (No. 2, Fall 1987): 1-15.

  5. “The Use of Excess Cash and Unused Debt Capacity as a Motive for Merger,” Journal of Financial and Quantitative Analysis 23(June, 1988):199-217.

  6. “Management Buyouts and Managerial Ethics,” California Management Review 30(Winter, 1988):89-106, with Lynn Paine.

  7. “An Analysis of the Stock Price Reaction to Management Change in Distressed Firms,” Journal of Accounting and Economics 11(February, 1989):95-106, with Karl-Adam Bonnier.

  8. “Leveraged ESOPs, Wealth Transfers, and 'Shareholder Neutrality': The Case of Polaroid,” Financial Management, (Spring, 1990):59-74, with E. Richard Brownlee II.

  9. “Understanding Merger Negotiation, Part 1: Teaching with a Merger Negotiation Exercise,” Journal of Financial Practice and Education, Spring/Summer 1992.

  10. “Understanding Merger Negotiation, Part 2: Testing Rational Choice and Behaviorism in a Simulated Setting,” Journal of Financial Practice and Education, Spring/Summer 1992.

  11. “The Crash of the Revco LBO: The Hypothesis of Inadequate Capital,” Financial Management, 21( No. 1, Spring 1992) 35-49, with Kenneth M. Eades. This was reprinted in Management Buy Outs, a volume of the International Library of Management, Keith Bradley general editor, Michael Wright, volume editor, Dartmouth Publishing Company, Aldershot England, 1994.

  12. “The Dark Side of Strategic Alliances: Lessons from Volvo-Renault” (with Robert Spekman). European Management Journal, April, 1998. Also abstracted in The Alliance Analyst, September 30, 1996.

  13. “Best Practices’ in Estimating the Cost of Capital: Survey and Synthesis,” Financial Practice and Education, (Spring/Summer 1998), with Kenneth M. Eades, Robert S. Harris, and Robert C. Higgins. Abstracted in Harvard Business Review September, 1996.

  14. “An Analysis of Value Destruction and Recovery in the Alliance and Proposed Merger of Volvo and Renault,” Journal of Financial Economics (January 1999) 51:125-166.

  15. “Teaching with Cases to Graduate and Undergraduate Students,” with Benton E. Gup, Bennie H. Nunnally, Jr., and Laurence C. Pettit, Financial Practice and Education, (Fall/Winter 1999):111-119.

  16. “Does M&A Pay? A Review of the Evidence for the Decision-Maker,” Journal of Applied Finance (Spring/Summer 2002) 12:48-68.

  17. “Valuation in Emerging Markets,” with Robert Conroy, Javier Estrada, Wei Li, and Mark Kritzman, Emerging Markets Review, (November 2002).

  18. “U.S.-Bound IPOs: Issue Costs and Selective Entry,” with Susan Chaplinsky and Latha Ramchand, Financial Management (forthcoming 2004).

Articles Published without Peer Review

  1. “Leveraged ESOPs and Corporate Restructuring,” Continental Bank Journal of Applied Corporate Finance 1(Spring 1988):54-66. This article was also published in Corporate Restructuring and Executive Compensation, J.M. Stern, G.B. Stewart III, and D.H Chew Jr. (eds.), Ballinger, 1988.

  2. “Costs are Key in Strategic Planning,” Journal of the National Commercial Finance Association 40(April, 1984).

  3. “Stakeholder Welfare, Managerial Ethics and Management Buyouts,” with Lynn Paine, in W.M. Hoffman, R. Fredericks, and E.S. Petry eds., The Ethics of Organizational Transformation, Quorum Books, 1989, pp. 183-194.

  4. “Evaluating Proposals for Corporate Restructuring,” with Judson P. Reis, in M.L. Rock and R.H. Rock eds., Handbook on Corporate Restructuring, MLR Associates, 1990.

  5. “The Leveraged Restructuring as a Takeover Defense: The Case of American Standard,” with Robert S. Harris and Donald Benson, Journal of Merger and Acquisition Analysis, (Fall, 1990):51-82.

  6. “The Leveraged ESOP as a Takeover Defense: The Case of Polaroid Corporation,” with E. Richard Brownlee II, Journal of Merger and Acquisition Analysis, (Spring, 1990):3-24.

  7. “Poison Pills,” and “White Knights,” entries in the Dictionary of Business Ethics (R.E. Freeman and P. Werhane eds.), London: Basil Blackwell, 1995.

  8. “The Euro and European M&A,” Translink Deal Review, 1999.

  9. Comment on case study, “Oil and Wasser,” Harvard Business Review, May 2004.

Published Books and Monographs by Robert F. Bruner
(in reverse chronological order)

  1. Applied Mergers and Acquisitions, New York: John Wiley and Sons, 2004. Click here to view an abstract of the book on SSRN. Click here to go to the Amazon.com page about this book.

  2. Applied Mergers and Acquisitions: Workbook New York: John Wiley and Sons, 2004. Click here to go to the Amazon.com page about this book.

  3. Investing in Emerging Markets with Robert Conroy, Wei Li, Elizabeth O’Halloran, and Miguel Palacios, 2003, Charlottesville, VA: Association for Investment Management and Research.  Click here to view an abstract of the book on the CFA Institute Research Foundation Publications site.

  4. The Portable MBA, fourth edition, with Mark Eaker, R. Edward Freeman, Robert Spekman, Elizabeth Teisberg and Sankaran Venkataraman,  2003, New York: John Wiley & Co.  A previous edition was published in 1997. Click here to go to the Amazon.com page about this book.

  5. Socrates’ Muse: Reflections on Effective Case Discussion Leadership McGraw-Hill/Irwin, Burr Ridge, Illinois, 2002. Click here to view an abstract of the book on SSRN. Click here to go to the Amazon.com page about this book.

  6. The Poison Pill Antitakeover Defense: The Price of Strategic Deterrence, The Research Foundation of the Institute of Chartered Financial Analysts, Charlottesville, Virginia, 1991, 82 pages.

Published Digital Educational Media by Robert F. Bruner
(in reverse chronological order)

Software

  1. Analytic software and instructional spreadsheets supporting Robert F. Bruner, Applied Mergers and Acquisitions, New York: John Wiley and Sons, 2004.  54 files.

  2. Instructional software and spreadsheets supporting Robert F. Bruner, Case Studies in Finance: Managing for Corporate Value Creation, 4th ed., Irwin/McGraw-Hill, 2002.  71 files.

  3. Instructional software and spreadsheets supporting Robert F. Bruner, Case Studies in Finance: Managing for Corporate Value Creation, 3rd ed., Irwin/McGraw-Hill, 1999.  81 files.

  4. Finance Interactive, with Kenneth M. Eades, and Robert S. Harris, 1997, Irwin/McGraw-Hill, Burr Ridge, Illinois, ISBN 0-07-251200-8.  This is multimedia tutorial software in Finance.

  5. Instructional software and spreadsheets supporting Case Studies in Finance: Managing for Corporate Value Creation, 2nd ed., Richard D. Irwin Inc., Burr Ridge, Illinois, 1994. 81 files.

  6. Instructional software and spreadsheets supporting Case Studies in Finance: Managing for Corporate Value Creation, first edition, Richard D. Irwin Inc., Burr Ridge Illinois, 1990. 63 files.

Digital Case Studies
Click here to visit the web site of Darden Business Publishing to view an abstract and/or order a copy.

  1. UVA-BAT-1002 “Valuation in Emerging Markets” CD-ROM.

  2. UVA-BAT-1005 “An Interview with Mark Mobius” CD-ROM. Click here to view an abstract of this case on SSRN.

  3. “Enron: 1986-2001” (UVA-G-0563-M). Click here to view an abstract of this case on SSRN.

  4. “Hugh McColl and NationsBank: Building a National Footprint through Acquisition” (UVA-F-1398-M). “Appendix to Hugh McColl and NationsBank: Building a National Footprint through Acquisition” (UVA-F-1420).  Click here to view an abstract of this case on SSRN.

Supporting Videotapes for Classroom Use 
Click here to visit the web site of Darden Business Publishing to view an abstract and/or order a copy.

  1. 4377 “Renault-Volvo Strategic Alliance (A)” (UVA-F-0480), videotape.

  2. 4378 “Renault-Volvo Strategic Alliance (B)” (UVA-G-0481 and 0484), videotape.

  3. 4378 “Renault-Volvo Strategic Alliance (C)” (UVA-G-0483), videotape.

  4. 4500 Supplement to “Volvo AB/Regie Nationale des Usines Renault" (UVA-F-1088), and "Volvo/Renault: The Contest for Corporate Control" (UVA-F-1089), videotapes.

  5. 4479 “The Transformation of AlliedSignal” (UVA-F-1128), videotape.

  6. 8284 “Tar Products”(UVA-G-0504) and “Carbon Materials and Technologies” (UVA-G-0505), videotape.

Videotapes for Instructor Training 
Click here to visit the web site of Darden Business Publishing to view an abstract and/or order a copy.

  1. 8286 “Excellence in Case Discussion Leadership,” videotape.

  2. 8285 “Four Vignettes in Case Discussion Leadership,” videotape.

Tutorials
These tutorials, co-authored with Robert Harris and Kenneth Eades, deliver self-paced instruction to students in selected subjects in finance using CD-ROM technology and multimedia software. These are in used in MBA programs.

  1. "Option Pricing"

  2. "Required Rate of Return"